Publications:
Brand a Nation: What is being Brand? The Impact of Olympics on China

This paper examines the concepts of branding a nation and what is being branded. Research is needed to find out how nation branding could help economic development in the future.

Article: Print

$US10.00

Article: Electronic

$US5.00
The Rebirth of Phoenix: A Dying Cultures Chinese Opera

Chinese theater is a bloodline of Chinese culture and tradition, and a repository of the Chinese people's ideology and spirit. It has preserved many national historical and cultural features.

Article: Print

$US10.00

Article: Electronic

$US5.00
Brand Image Communication through Multicultural

This study examines the role and impact of Coca-Cola and Pepsi advertising with in a cross-cultural developing brand image.

Article: Print

$US10.00

Article: Electronic

$US5.00
Competitive Identity of a Nation

This research fills a gap in current literature and provides an operational definition of competitive identity of a nation.

Article: Print

$US10.00

Published online: December 30, 2014

$US5.00